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Article: Go Tell it on the Mountain: Diabetes Campaign Hits New PR Peaks.
- Article from:
- PR News
- Article date:
- January 30, 2006
CopyrightCOPYRIGHT 2006 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Company: Novo Nordisk
Agency: Biosector 2
In recent years, a great deal of media coverage has been generated about diabetes, which affects 20.8 million people (or 7% of the total population). Many high-profile celebrities have been active in raising public awareness about diabetes: Hollywood stars (Mary Tyler Moore, Halle Berry), music icons (Patti LaBelle, Della Reese, Mark Collie), athletes (boxing champ Joe Frazier and Olympic swimmer Gary Hall Jr.) and even a beauty queen (former Miss America Nicole Johnson) generated considerable media attention by speaking frankly about living with diabetes.
When the pharmaceutical company Novo ...