|
|
Article: Si change at warner: new homevid brand targets Latino aud.(Warner Home Video launches new video titles for Latin Americans)
- Article from:
- Daily Variety
- Article date:
- January 16, 2006
- Author:
CopyrightCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Riding the success of its first wave of Spanish-language videos during Hispanic Heritage Month last September, Warner Home Video has created a new brand for its Latino videos targeted at U.S. consumers, and added a fitness title to its second batch of titles coming on Feb. 28.
Popular and critically acclaimed titles under the new Coleccion Latina will include "La Ultima noche" (The Last Night), the final installment in a theatrical drama trilogy from Mexico that began with "La Primera noche" (The First Night); two thriller titles from Spain, "Camara oscura" ("Deadly Cargo") and "Hormigas en la boca" (Ants in the Mouth); and the first Spanish-language fitness ...