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Article: GIN'LL FIX IT; Trendy vodkas stole its thunder - but now, rebottled, rebranded and refreshed, G&T has got its sparkle back.
- Article from:
- Daily Mail (London)
- Article date:
- January 29, 2006
CopyrightCOPYRIGHT 2006 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: GRAHAM WRAY
Once, not so long ago, no one at the bar was smarter than the chap with the gin and tonic in his hand. Generally it was Gordon's - there was nothing as edgy as its groundbreaking cinema ad with the boulder of ice crashing through green glass and bubbles - and Schweppes. It was simple. It tasted good.
Everyone was at it.
Then the vodka revolution arrived.
Smirnoff's sexy ads, Absolut's witty word puns, groovy bottles... A convenient urban myth that you don't get hangovers on vodka... Billboards awash with models, surreal, eye-catching images and cutting-edge music...
In the past decade, vodka sales in ...