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Article: 80 Years: Bank Art Collections - State Of The Art - Karina Robinson Assesses The Correlation Between The Corporate Branding Of Individual Banks With The Works Of Art They Have Acquired Over The Years.(industry forecasts)
- Article from:
- The Banker
- Article date:
- January 1, 2006
CopyrightCOPYRIGHT 2006 FT Business. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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To what extent does the art that a financial institution collects reflect its personality? In an era of branding, where companies spend millions on unifying their message, the art within its walls should surely be a reflection of the core values of a bank. Yet art is part of the creative process, and controlling it or shaping it is generally an unattainable goal. The unexpected ideas, thoughts and discussions provoked by art are just as much fun.
One institution that has done its best on the conceptual front is Deutsche Bank.
"Deutsche is the bank that has thought most about art," says Alistair Hicks, its art adviser. That may sound arrogant, but few ...