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Hand tools and power tools: consumers and professionals are trading up to quality. (Product Marketing)
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Do-It-Yourself Retailing
- Article date:
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June 1, 1993
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Copyright informationCOPYRIGHT 1993 National Retail Hardware Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sales trends in power tools amd hand tools are discussed. Despite the continuing recession in 1992, both hand and power tool sales increased. Consumers seem willing to invest in the more durable tools to repair their homes. Professional contractors want quality at a fair price, and are willing to spend more for tools that have better backup support from retailers and manufacturers. Some retailers sacrifice profit margins in power tool sales, but recoup profits by increasing profit margins in hand tools.
Value and quality are becoming essential factors in selling both hand tools and power tools. With the uncertainty of the economy, contractors and do-it-yourselfers are looking for ...
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