Article: Hustle and bustle behind closed store; As the heir to a multi-million pound fortune and successful in property, Andrew Joseph is already a rich man. Then he decided to venture into the sex industry. Now, he's an angry rich man, as Joanna Geary found out.(News)

Byline: Joanna Geary

Andrew Joseph is angry.

But it's not the first thing you notice on meeting him.

The smartly-dressed character talking loudly on his mobile phone, is the centre of attention at the exclusive Lanesborough hotel in Hyde Park, where his family permanently take rooms.

Charming and apparently well-known by staff and guests alike, Mr Joseph stands out chatting and joking in an otherwise quiet hotel bar.

"Hey mate, I won the bet - she isn't blonde," he exclaims down his mobile, minutes after we are introduced.

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