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Article: Galderma consolidates its identity worldwide. (Owen/Galderma Laboratories Inc. changes name to Galderma Laboratories Inc.) (The 1993 NACDS Marketplace Conference: Building Alliances)
- Article from:
- Chain Drug Review
- Article date:
- June 21, 1993
CopyrightCOPYRIGHT 1993 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FORT WORTH -- In an effort to unify its identity worldwide, Owen/Galderma Laboratories Inc. has decided to shorten its name to Galderma Laboratories Inc.
The name change, which went into effect May 1, means that the maker of skin and hair care products is now known as Galderma in all 50 countries in which it does business. The U.S. operation of the Paris-based company was the only division to carry the Owen name.
"It just made sense to bring the name in line with other countries," says marketing director Jeff Wayne. "Even in Canada we were known as Galderma, and the different name in the U.S. would often cause confusion among clients."
While mostly ...
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