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Article: The Cadillac of spectacle; Leo Burnett's opus for GM brand gets Super Bowl debut; J. Walter Thompson ad to spotlight Ford hybrid sport-utility.(News)
- Article from:
- Crain's Detroit Business
- Article date:
- January 30, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Tom Henderson
If blockbuster, eye-popping ads during the Super Bowl have become as big or bigger than the game itself - and many would argue that they have - then we can already name a winner.
Forget Pittsburgh. Forget Seattle. Drum roll, please, for Leo Burnett Detroit, the Troy ad agency that produced the lavish 60-second spot that will unveil the redesigned 2007 Cadillac Escalade SUV during the second quarter of Super Bowl XL on Feb. 5.
The agency also produced a 30-second shot for the overdue 2006 Pontiac G6 hardtop, the first retractable hardtop convertible in the U.S. and scheduled to reach showrooms this spring.
Jim ...