Article: Daily Star turns away ads from Nuts and Zoo titles.(Brief Article)

The Daily Star is understood to be turning away advertising by men's weekly magazine titles such as EMAP's Zoo and IPC Media's Nuts because they are seen as direct competition.

Agency Beattie McGuiness Bungay recently resigned its #3m Zoo account after just two months, citing client conflict with Richard Desmond's publishing company Northern & Shell as the reason behind the decision.

And though Daily Star executives refuse to confirm or deny the move, industry sources say they will not be surprised to see Express Newspapers "getting tough" with the weekly male titles.

One source says: "You can see how the Daily Star competes for the same ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!