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Article: Daily Star turns away ads from Nuts and Zoo titles.(Brief Article)
- Article from:
- Marketing Week
- Article date:
- February 2, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Daily Star is understood to be turning away advertising by men's weekly magazine titles such as EMAP's Zoo and IPC Media's Nuts because they are seen as direct competition.
Agency Beattie McGuiness Bungay recently resigned its #3m Zoo account after just two months, citing client conflict with Richard Desmond's publishing company Northern & Shell as the reason behind the decision.
And though Daily Star executives refuse to confirm or deny the move, industry sources say they will not be surprised to see Express Newspapers "getting tough" with the weekly male titles.
One source says: "You can see how the Daily Star competes for the same ...
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... ... months. "Picking pine nuts is a difficult and ... cultivator, told The Daily Star . JEZZINE: The Pine-nut harvest started on ... months. "Picking pine nuts is a difficult and ... cultivator, told The Daily Star . "Pine-nut pickers have to climb ...
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