Article: Patients are seeking more 'unconventional therapies.' (alternative medicine services in San Diego, California) (Industry Overview)

Dr. Clifford Ward remembers a not too distant time when colleagues though of him as "that voodoo doctor."

The licensed physician began studying acupuncture as a young resident in the early 1970s, when inserting fine, steel needles into patients was considered neither medically sound nor chic in the United States.

"When I opened my practice in 1973, medical colleagues viewed it as some kind of quackery," said Ward, 50, who treats about 60 patients a week at the Acupuncture Group of San Diego in Pacific Beach. "Now they are much more accepting -- you start looking foolish when you criticize something that works."

Ward is one of hundreds of local ...

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