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Article: PIZZA SHOPS GET BIG DOUGH FROM THE SUPER BOWL THE NFL'S TITLE TILT PROVIDES MILLIONS OF HUNGRY CUSTOMERS.(BUSINESS)
- Article from:
- The Wisconsin State Journal (Madison, WI)
- Article date:
- February 2, 2006
CopyrightCOPYRIGHT 2006 Capital Newspapers. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: BRUCE SCHREINER Associated Press
LOUISVILLE, KY. -- Forget about which Super Bowl XL team to root for. The biggest game-day decision for many armchair quarterbacks is deep dish or thin crust.
On a day when pigskin partying hits its peak, Super Bowl Sunday has become a bonanza for the $37 billion pizza industry. Competition is intense, the pace frantic, both among the large chains and the neighborhood pizza joints that still make up a large part of the market.
"When the rush comes, you get a rush," said Bill Ferguson, a Papa John's franchisee executive in Florida who rolls up his sleeves on game day to cook pies. "Your adrenaline gets ...