Why use direct mail? In the face of e-everything, marketers are...

Construction Distribution;  August 1, 2006 ;     700+ words ...Why would any company be using direct mail today? Perhaps the best answer is simply that direct mail reaches people--the right people...Web-based companies rely heavily on direct mail to reach prospects. The largest...

Direct mail: A little know-how pays big dividends

The Business Journal - Central New York;  September 14, 1998 ;     700+ words ......think that they can understand direct mail with just a simple grasp of the...you 1,350 names! Years later, my direct-mail colleagues and I laughed about...with erroneous expectations from direct mail. To some marketing people, it is...

Direct Marketing Leader Identifies Three Universal Truths About Direct...

PR Newswire;  September 20, 2004 ;     700+ words ......on three universal truths about Direct Mail -- truths he says build businesses...the country's largest users of direct mail, such as Verizon, Bank of America...shifting their marketing dollars to direct mail. Three Universal Truths To demonstrate...

International direct mail trends. (International)

Direct Marketing;  October 1, 1993 ;     700+ words ...An average 80 percent of the direct mail in the United Kingdom is opened...they compare to the United States? Direct mail is one of the fastest growing media...years. Since 1986 the volume of direct mail has increased by 60 percent. Expenditure...

Direct mail remains top choice for marketing communications

Office World News;  November 1, 1998 ;     619 words ......according to the second Pitney Bowes Direct Mail Study conducted by the Gallup Organization...tradeshows, events and the Internet, direct mail was felt to be superior for: tracking...identity. "The message is quite clear. Direct mail is the most powerful tool businesses...

Re-thinking your direct mail for the 1990s.

Bank Marketing;  October 1, 1994 ;     700+ words ...Are you still doing your direct mail the same way you did five years...We're in a completely different direct mail environment than we were five years...you may have to re-think your direct mail for the 1990s. Why do you need...

Direct Mail's Future Revealed in GAMIS Study

GATFWORLD;  August 1, 2004 ;     533 words ......GATF, provides an indepth look at direct mail. Kubas Consultants, Toronto, Canada...the research for The future of Direct Mail. This study provides market size...advertisers' attitudes and usage of direct mail. According to Kubas, direct mail...

The bright future of direct mail: (Yes, even in the on-line era!).

Direct Marketing;  March 1, 1998 ;     700+ words ......response media lies in the fact that direct mail still commands big marketing dollars...advertising expenditures. Yes, direct mail is here to stay. This is true despite...response media lies in the fact that direct mail still commands big marketing dollars...

How to pick the best format. (direct mail advertising formats)

Target Marketing;  February 1, 1997 ;     700+ words ...Five keys to choosing a successful direct mail format for your offer With all...get distracted and forget that direct mail is still the workhorse of most...probably won't change overnight. Direct mail still works. That's why it's important...

In the mail. (evaluation of The Wellness Encyclopedia and Worth's direct...

Direct Marketing;  December 1, 1991 ;     700+ words ...In the Mail Direct mail is the most actively physical of all...Other media involve the eye or the ear. Direct mail centers around the eye and the hand. You're always doing something physical with direct mail, even if you're discarding it. That...

Direct mail: if part of a well-planned campaign, its more than junk, less...

Mississippi Business Journal;  February 4, 1991 ;     700+ words ...Direct mail: If part of a well-planned campaign, it...market's awareness of direct response or direct mail as a marketing tool has exponentially increased...compiled by the company itself or bought from direct mail specialists whose business is the compilation...

Direct mail-an effective and growing media

GATFWORLD;  September 1, 2003 ;     700+ words ......members print materials specifically designed for direct mail pieces and many depend on direct mail printing for a sizable portion of their sales. GATF/PIA estimates that direct mail printing accounts for approximately $30 billion...

Direct mail: a love/hate relationship. (Canadian Memo )

Direct Marketing;  October 1, 1991 ;     700+ words ...There were 13 billion pieces of direct mail distributed in Canada in 1990 and...Canadian consumers like the fact that direct mail helps them to save money or to...mention the money saving aspect of direct mail. Clearly related to what consumers...

Direct mail: Target inactive clients. (Marketing Mechanics).(Brief...

Reeves Journal;  November 1, 2001 ;     700+ words ......targeted ways to advertise is using direct mail. Unlike television or radio, you...too. So, he realized that he read direct mail (i.e. these mailings were not junk...saying is that a poorly constructed direct mail piece to the person who can use...

The impact of direct mail video

Public Relations Quarterly;  April 1, 1999 ;     700+ words ...Direct mail videos arrive unbidden in the mailbox selling...brochures and telefocus telemarketing', direct mail videos have become a popular means of reaching...formal evaluations of the effectiveness of direct mail videos in commercial, political, or prosocial...