Magazine article from our research archive:
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The power of association. (periodical Independent Business' association with the National Federation of Independent Business)
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Folio: the Magazine for Magazine Management
- Article date:
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June 15, 1993
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Copyright informationCOPYRIGHT 1993 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Through close association with the small business advocacy organization, National Federation of Independent Business, Group IV Communications was able to successfully publish Independent Business magazine. Members of the organization believe that the periodical has added value to the membership and has provided the needed exposure required for their lobbying efforts. Furthermore, Group IV's publishing team attributes the magazine's increasing profits to the organization which has given them a secure circulation base.
How much does it pay to have friends in Washington? Just ask the team at Independent Business.
The executives at Independent Business don't really need surveys to learn ...
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