Article: Motricity Launches Industry's First Open On-Device Storefront Platform for Mass Market Handsets; Fuel Client Interface Enables Consumers to More Quickly Discover, Preview and Purchase Mobile Content.

DURHAM, N.C. -- Motricity, a leading mobile content and solutions provider, today announced a new extension to its award-winning Fuel Platform that will enable consumers to more quickly discover, preview and purchase mobile content. Partnering with client-side developers, Motricity has deployed an open Fuel client platform, marking the industry's first open interface between on-device catalogs and a storefront platform for mass market handsets.

The neutral, interoperable nature of Fuel's client interface technology allows mobile operators, MVNOs and content provider brands to create unique, on-device experiences with all of their markets' handsets through a ...

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