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Article: Ealing Council plots #5m fundraiser for park.(Cascaid )(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- February 3, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ealing Council has appointed non-profit agency Cascaid to help raise funds for a landmark project aiming to create the first new London park of the century.
The appointment followed a three-way competitive pitch process. If the relationship works well, it may be extended to cover future projects. The work will be led by the agency's consultancy arm, Cascaid Consulting.
The agency will be responsible for developing the feasibility and funding strategy for the project, with the aim of raising #5.5m towards the completion of the park. It plans to generate the support through responsive marketing programmes, as well as official funding sources.
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