Article: Celsius, the Earth's First Calorie Burning Soda, Wins Best New Product Award For 2005 From Beverage Industry Magazine.

DELRAY BEACH, Fla., Feb. 7 /PRNewswire/ -- Celsius, the earth's first and only soft drink clinically proven to burn calories, has earned the 2005 Best New Product Award from Beverage Industry Magazine. Chosen from over 1,400 beverages introduced last year, Celsius was the only beverage selected in the energy drink category.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060207/FLTU007 )

Judges had this to say about Celsius in announcing the award, "With obesity at the top of consumers' minds in 2005, Beverage Industry was intrigued by a product that promised to burn more calories. Elite FX released Celsius, a carbonated drink formulated to help ...

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