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Article: DTS / Nielsen Entertainment Research Study Highlights the Importance of Surround Sound to the DVD Marketplace in Europe; Consumers Becoming Sound-Savvy, Choosing Audio Options.
- Article from:
- Business Wire
- Article date:
- February 7, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TWYFORD, United Kingdom -- DTS, Inc. (NASDAQ:DTSI) has announced the results of a DTS-commissioned study conducted in conjunction with Nielsen Entertainment Research, showing a solid base of home theatre and surround sound owners throughout the Western European marketplace. Revealing the importance of surround sound to the DVD market, the study shows the broadening demographic base of surround sound owners and the impact of surround hardware ownership on DVD consumption habits.
"DTS has become a well-loved and well-used audio format for many consumers who prefer high quality surround sound. The study clearly shows that better picture and better sound are key ...