Article: Bud/Bud Light Scores Big During 'Ad Bowl' 2006.

comScore's 'Brand Damage' Scores Reveal Advertising's Winners and Losers from Super Sunday

RESTON, Va., Feb. 7 /PRNewswire/ -- comScore Networks today released the results of a survey that quantifies Americans' awareness and brand perceptions related to ads that aired during Super Bowl XL. Bud/Bud Light reigned supreme in awareness, with 75 percent of respondents recalling their ads during the big game, while celebrity endorsers P.Diddy and Jackie Chan helped Pepsi/Diet Pepsi stay top-of-mind with 60 percent of viewers. GoDaddy.com flexed its advertising muscle for the second straight year with another sexy Super Bowl spot, which garnered awareness among 53 ...

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