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Article: Elizabeth Arden Partners with International Speedway to Launch the Daytona 500(R) Fragrance for Men.

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PR Newswire
Article date:
February 8, 2006
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~ Unique Relationship Joins Two Industry Leaders to Create First Sporting-Event Branded Fragrance ~

NEW YORK, Feb. 8 /PRNewswire-FirstCall/ -- Elizabeth Arden, Inc. ("Elizabeth Arden") and International Speedway Corporation (BULLETIN BOARD: ISCB) ("ISC") today announced the launch of the Daytona 500(R) fragrance for men. The companies entered into an exclusive licensing agreement in 2005 for the development, manufacture, marketing and distribution of men's personal care products carrying the related trademarks of Daytona International Speedway.

"The creation of the Daytona 500 fragrance represents an untapped branding approach that further complements ...

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