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Article: Oroweat Reaches for Gold as Official Bread Supplier of U.S. Olympic Team.
- Article from:
- Business Wire
- Article date:
- February 8, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FORT WORTH, Texas -- As the 2006 U.S. Olympic Team competes in to Torino for the Olympic Winter Games, one local company is part of the excitement and aiming to boost brand awareness and sales. As the official bread supplier of the United States Olympic Team, Oroweat joins the ranks of major U.S. companies as official U.S. Olympic Team suppliers.
"By showing our support for U.S. Olympic athletes and through this high profile association, we build awareness of the Oroweat brand and a stronger connection with consumers," said Dan Larson, Oroweat marketing director. "Our partnership with the U.S. Olympic Team is an exclusive one on the bread aisle, and a unique ...