Article: New Poll Shows Americans Are Confused About the Sugar Substitute Category.

Shape Up America! Debunks Common High Intensity Sweetener Myths

WASHINGTON, Feb. 9 /PRNewswire/ -- A recent national survey released by Shape Up America!, a national non-profit obesity awareness and prevention group, has found that despite their growing awareness of the health threat of obesity, Americans are still confused about the safety of the most commonly available sugar substitutes. Among the survey findings, many consumers were found to harbor unfounded concerns about safety, false perceptions about which high intensity sweeteners carry warning labels, and many others held the belief that there is a natural sugar substitute, when in fact, all are derived ...

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