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Article: Budweiser Waves Green Flag for Sponsorship of Daytona International Speedway.
- Article from:
- PR Newswire
- Article date:
- February 10, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ST. LOUIS, Feb. 10 /PRNewswire-FirstCall/ -- Budweiser will become the Official Beer of Daytona International Speedway under a new multi-year agreement that includes Official Beer status and signage rights during all of the track's eight annual events -- including Speedweeks, the Daytona 500 and Pepsi 400 -- and the renaming of the track's infield concession area to "The Budweiser Bistro."
(PHOTO: http://www.newscom.com/cgi-bin/prnh/20060210/CGF020 )
Budweiser, the official beer of NASCAR and driver Dale Earnhardt Jr., will gain significant track signage, a major presence on the infield scoring tower in the NEXTEL FANZONE, use of the Speedway's logo ...