Article: Raillery renamed, updated to hook younger market.

Byline: Roger Harris

Feb. 10--A Knoxville partnership has purchased the former Raillery Apartments for $6.9 million and will invest another $1.2 million in modernizing the 200-unit complex on Lonas Drive.

New Communities LLC, which has renamed the West Knoxville apartment complex Greenbrier Ridge, intends to go head-to-head with new and existing apartment and condominium developments targeting college students, young professionals and young adults, said Jeff Fray, one of New Communities' three partners.

"We're three miles from UT. It's a quick drive over to Starbucks and the Bearden Hill area. We're convenient to everything in West Knoxville. ...

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