Article: ALP YOURSELF ..to a slice of Turin; pounds 50,000 of holidays to be won: See Page 28.(Features)

Byline: By BEN RANKIN

THE eyes of the world will turn to a quiet little corner of Italy over the next fortnight.

Turin, an industrial city nestling at the foot of the Alps in the northwest, is hosting the 20th Winter Olympics.

At first glance it's not the sort of place you'd imagine would be at ease with the glare of the international spotlight. Its gentle pace of life and reserved inhabitants are at odds with the drama and razzamatazz of the Games.

But Turin is in the throes of transforming itself, knowing tourism is the key to its ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!