Article: PSB reaches a true benending.(Powersports Business)

No, that's not a typo in the headline of this column. Although you might not find "benending" in the latest Webster edition, you likely already know its meaning. A benending, you see, is a very real phenomenon--something that we all have witnessed at various stages of our lives.

While many people erroneously use the word when referring to the mere passing from one year into the next, a benending is really much more than that. It's the end of one era or' chapter in life and the beginning of another. And so it is for Powersports Business magazine.

A little less than eight years ago, Ehlert Publishing Group launched this magazine because it saw a need in ...

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