Article: XM Satellite Radio to Broadcast BIG EAST Conference Collegiate Football and Basketball Games.

WASHINGTON, Feb. 13 /PRNewswire-FirstCall/ -- XM Satellite Radio , the nation's largest satellite radio service with more than 6 million subscribers, announced today that it has signed a long-term agreement with The BIG EAST Conference. The BIG EAST sponsorship provides XM with the exclusive satellite radio broadcast rights to the BIG EAST Men's and Women's Basketball Championships along with select regular season games during football and basketball season. As "The Official Satellite Radio Service of The BIG EAST Conference," XM will have marketing rights to all BIG EAST Championship events, and promotional use of the BIG EAST marks, media and other proprietary ...

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