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Article: CIRQUE DU SOLEIL BUILDS BRAND BEYOND THE RING.(Planning and licensing agreements of Cirque du Soleil)(licensing agreements and company sales and earning of Itsus International)
- Article from:
- WWD
- Article date:
- February 9, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Sharon Edelson
NEW YORK - Cirque du Soleil has a new trick up its sequined sleeve.
The $500 million Montreal-based entertainment empire known for its creative extravaganzas filled with evocative music, dazzling costumes and supremely athletic performers, wants to build a brand that highlights fashion, cosmetics - and more.
The company this summer plans to launch women's ready-to-wear, which will be followed by men's wear and children's wear, and a fragrance project is in the works. Cirque also has its sights on other product categories and is even considering opening its own stores.
"There's an enormous amount of ambition to ...