Article: ISSE TAKES AN UPSCALE TURN.(International Salon and Spa Expo)

Byline: Kavita Daswani

LONG BEACH, Calif - With a vibe that was part bazaar, part rock festival, last weekend's International Salon and Spa Expo closed on a high note.

Some 30,000 attendees passed through the halls of the Long Beach Convention Center Feb. 4-6, checking out the newest and latest in salon hair, nail and skin care products from about 500 exhibitors.

What they found were more and more brands upgrading product development with nanotechnology - the science of creating materials out of single atoms and molecules. There was also a growing trend toward hip men's grooming products and luxury-driven lines that use pricy ingredients such ...

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