|
|
Article: LEGO Systems Achieves #1 Brand and #2 Property Rankings Among U.S. Boys' Toys in 2005; Company's U.S. turnaround efforts succeed, winning over American boys and taking U.S. construction toy business back to green.
- Article from:
- Business Wire
- Article date:
- February 14, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
ENFIELD, Conn. -- LEGO Systems, Inc., the North American division of the world's leading construction toy brand, today announced that its U.S. business turned to positive after two years of loss, countering the trend of a declining U.S. toy industry. According to aggregated data from The NPD Group, the company ended as the number-one boys' brand and number-two boys' property in the U.S.(1)
As non-toy gifts (especially electronic gadgets and gift cards) pressured classic toys more than ever and the toy industry declined nearly four percent(1), LEGO Systems increased total U.S. consumer sales +19% overall, according to NPD Group(1). The brand's U.S. construction ...