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Article: Vineyard Pushes the Envelope Of Community Banking: In five years, Norman Morales has turned around a struggling $100 million bank, creating a $1.8 billion institution with quadruple-digit stock gains-all through organic growth. And he's not finished yet.
- Article from:
- US Banker
- Article date:
- February 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Norman Morales, president and CEO of Vineyard Bank, has a clear vision of where he wants to go and how to get there. And along the way he has learned how to pick his fights.
Stock analysts who track the bank say that his previous experience as a CFO gave him one of his major skills: number crunching. Morales notes that his CFO experience specifically helps him now when deciding how to best deploy capital. He has to consider shareholders, employees and growth plans when deciding just how to spend each dollar and his experience as a CFO at two other banks has been an immeasurable help, he says.
Vineyard, based in suburban Los Angeles, has very distinct ...