Article: Toshiba Tours America to Promote the Launch of HD DVD Players.

'A Defining Moment in Home Entertainment,' promotional tour debuts Toshiba HD DVD players in over 40 cities across the United States as part of Toshiba's pre-launch activities for HD DVD.

WAYNE, N.J., Feb. 16 /PRNewswire/ -- Toshiba America Consumer Products, L.L.C. ("Toshiba"), announced today details of an integrated marketing communications plan to launch its line-up of HD DVD players. The Toshiba HD DVD players, models HD-XA1 and HD-A1, will be the first HD DVD players to hit the U.S. market and will begin shipping to retailers in March of this year.

The multi-tiered initiative is designed to educate retail salespeople, provide them with support ...

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