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Article: Toshiba Tours America to Promote the Launch of HD DVD Players.
- Article from:
- PR Newswire
- Article date:
- February 16, 2006
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'A Defining Moment in Home Entertainment,' promotional tour debuts Toshiba HD DVD players in over 40 cities across the United States as part of Toshiba's pre-launch activities for HD DVD.
WAYNE, N.J., Feb. 16 /PRNewswire/ -- Toshiba America Consumer Products, L.L.C. ("Toshiba"), announced today details of an integrated marketing communications plan to launch its line-up of HD DVD players. The Toshiba HD DVD players, models HD-XA1 and HD-A1, will be the first HD DVD players to hit the U.S. market and will begin shipping to retailers in March of this year.
The multi-tiered initiative is designed to educate retail salespeople, provide them with support ...