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Article: Ford Credit makes floorplanning pitch.(Ford Motor Credit Co.)

Article from:
Automotive News
Article date:
February 13, 2006
Author:
Copyright

Byline: Amy Wilson

In a bid to bolster its floorplan business, Ford Motor Credit Co. is pushing a new batch of incentives to get dealers to switch from other lenders.

Ford Credit field representatives want to meet with all Ford dealers before the end of the first quarter to make their pitch. The stronger push from Ford Credit comes as the captive lender's share of the wholesale finance business has slipped slightly and as banks are offering rates that are lower than Ford's, dealer and Ford Credit sources say.

George Gorno, chairman of the Ford national dealer council's Ford Credit committee, took the unusual move of sending a letter to the ...

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