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Article: BENCHMARK - POST OFFICE: Life in the old dog yet.
- Article from:
- Marketing Week
- Article date:
- February 16, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Post Office's move into new product areas is designed to appeal to a younger market as well as retain its older customers. By Robert Lester
The Post Office has been forced to broaden its horizons in recent years. Having branched out of its traditional sector, it now puts as much energy into competing against the likes of Barclays and BT as it does into sorting and delivering mail.
Following its expansion into travel and financial services, the Post Office is looking to become a major player in the telecoms sector, launching its own directory enquiries service earlier this month to complement its fixed-line offering Homephone.
Post Office ...