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Article: Microsoft aims to become a bigger media player; U.S. sales chief will oversee new global advertising sales staff.(Xbox, Xbox Live )
- Article from:
- BtoB
- Article date:
- February 13, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: KRIS OSER
Microsoft has seen the future, and it's advertising.
By consolidating its ad sales staff within one global Microsoft Corp. sales division and promoting MSN's U.S. sales chief Joanne Bradford to run it, the company signaled its seriousness about becoming a bigger media player. It thus started to execute against the vision of Chairman Bill Gates, who said last fall that he was staking the company's future on Internet advertising.
Bradford and her team will not only sell ads on MSN.com, but also on Xbox, Xbox Live and a whole range of new Web-based software products such as Office Live and Windows Live. They will also try to ...