Article: Comparing arts and popular culture experiences: applying a common methodological framework.

In an effort to increase their audiences, legitimacy, and support bases, arts institutions are increasingly emulating purveyors of popular culture by using sophisticated marketing techniques and blockbuster programming. Two arguments have emerged in response to this trend. One argument suggests that if the arts have something unique and vital to offer, a notion suggested by their nonprofit status and their orientation as a public good, then it is important not only to the arts community but also to society as a whole that this trend be reversed so that the unique qualities of the arts are retained and made available to the whole of society. On the other hand, some argue ...

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