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Article: Drug chains always on the lookout for next big thing.(dark chocolate)
- Article from:
- Chain Drug Review
- Article date:
- February 13, 2006
- Author:
CopyrightCOPYRIGHT 2006 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- The consumables category is ever shifting, forcing chain drug retailers to keep up with rapidly emerging trends and to de-emphasize waning fads.
Yesterday's frenzy over the low-carb diet is today's clamor for dark chocolate, say retailers, and inevitably dark chocolate will seemingly overnight give way to a new sensation.
The market's trendiness challenges category managers to keep their presentations fluid in anticipation of the next big thing as well as the next falling star.
At Ritzman Pharmacies manager of retail operations Janine Black is well aware of the upswing in dark chocolate, noting that it performed especially well over ...