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Article: Roycroft.(Current and coming)
- Article from:
- The Magazine Antiques
- Article date:
- February 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Brant Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Elbert Hubbard--entrepreneur, writer, philosopher, publisher, utopian visionary, manufacturer, promoter, and above all, showman--was born under the right star. As one contemporary self-help manual advised: "Remember that great motto of success--All's well that sells well." Hubbard cut his teeth in advertising and promotion as a soap salesman in Buffalo, New York, during which time he invented the premium as a way to increase sales. He sold his interest in the company, and taking his substantial profit he moved to Boston to enroll in publishing courses. In 1894 he traveled to England where he visited William Morris's Kelmscott Press, which had a lifelong influence on him.
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