Article: CB2, WEST ELM OFFER 'MINIMAL' LOOK.(At Home)

Byline: Robin Rauzi Los Angeles Times

The first CB2 catalog arrived recently with a cover full of colored circles, a "Twister" mat of housewares. CB2 is "a new destination from Crate & Barrel" -- though only a geographic destination if you live near Chicago. For the rest of us, it's just 67 glossy pages of minimalist furniture that makes me feel the need to dust.

The name emphasizes its heritage, but CB2 is positioning itself as more affordable without suggesting that its parent company has become overpriced. So it calls its designs "minimal that's more livable."

I came across www.CB2.com on the design blog Apartment Therapy in 2004 while I ...

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