Article: ITV Local signs up Scoot for ad sales partner.

M2 PRESSWIRE-20 February 2006-ITV Local: ITV Local signs up Scoot for ad sales partner(C)1994-2006 M2 COMMUNICATIONS LTD

RDATE:20022006

ITV today announced it is teaming up with leading local business directory Scoot for its ITV Local broadband television trial in ITV's Meridian region.

Since October 2005, ITV has been providing an up-to-the-minute video-streamed service, delivering local news, weather, what's on information, together with a locally-targeted video-based classified advertising service.

The six-month trial, running until April 2006, is designed to assess consumer demand for an interactive regional online community ...

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