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Article: Research and Markets: Starbucks Has Generated Pace in the Difficult French Marketplace since the Beginning of 2004 and Established Its Appeal among French Consumers.
- Article from:
- Business Wire
- Article date:
- February 21, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c33334) has announced the addition of Consumer Foodservice in France to their offering.
Innovation in menus and ambience has become the driving force that has helped to revive hopes of growth for the mature cafes/bars sector. There were signs during the review period that this type of innovation was meeting with consumer approval and, as a result, attracting more investment into the sector. The leader, Columbus cafe (Columbus Development) has progressed by generating more capital and increasing outlet numbers, as well as by employing new strategies to maintain its dominance in this ...