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Article: Media Morph: Digg.com.(Brief Article)
- Article from:
- Advertising Age
- Article date:
- February 20, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: beth snyder bulik
What it is: A combination of social networking, blogging and wikis, Digg.com harnesses the "Wisdom of Crowds'' by encouraging users to submit and rank news articles. By registering at the site, readers can submit their own or others' articles. Those articles are then cached in a kind of holding pen, the "digg'' area queue. Users can "diggall'' to browse those submissions, then cast votes (one per person on each article) by marking them "digg it.'' When an article gets a certain number of "diggs,'' it is moved to the front-the front page of Digg.com, that is.
Who's behind it: Kevin Rose, 29, a former reporter on now-defunct ...