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Article: Toyota has the volume; now it wants better CSI.(Customer Service Index )
- Article from:
- Automotive News
- Article date:
- February 20, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mark Rechtin
Toyota's growth train keeps on rolling.
Four new or redesigned products - including the 2007 Camry - will arrive in dealerships this spring. With these launches, Toyota Division likely will break 2 million sales in 2006, becoming just the third brand to do so in this country. Toyota Division sold 1,800,916 units in America last year.
"We'll break 2 million unless the sky falls,'' said Jim Lentz, Toyota Division general manager.
Jim Press, president of Toyota Motor Sales U.S.A., said dealers will be encouraged to have "Product Toyotathons.'' Instead of the typical deal-driven sales push, this version will entail ...