Article: Woman of the year: she's the most powerful consumer in America. And as she starts to turn sixty this month, the affluent baby boomer is doing what she's always done-redefining herself, reshaping society and making us all think again.(boomer woman)(Cover Story)

IN THE hit 2003 film Something's Gotta Give, New York playwright Erica Barry--played by Diane Keaton--is turtleneck-deep in the trappings of the good life. She is fiftysomething, rich and thin; has a great relationship with her grown daughter, as well as a sterling professional reputation; and spends weekends in her stunning beach house in the Hamptons. There is that one little thing--the void left by the end of her marriage-but she believes she's coped with it productively: by becoming fluent in French. Being alone, she insists, is no threat to her joie de vivre. "Why do I have to defend myself? I was married for twenty years," Erica tells her sister in a fit of pique. ...

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