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Article: Asia Pacific attitudes toward functional foods.
- Article from:
- Market Asia Pacific
- Article date:
- February 1, 2006
CopyrightCOPYRIGHT 2006 Media Contact Resources, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Functional foods are foods enhanced by the addition of vitamins or other supplements. When the marketing of such foods began in earnest in the United States (US) after World War II, they were called "fortified" foods.
Some examples include milk commonly enriched with vitamin D. Salt was enriched with iodine in the US beginning in the 1920s-one of the earliest enriched foods. And in the 1940s flour began to be enriched with several B vitamins and iron, and optionally calcium.
The source of this information is a research brief by Johns Hopkins University (Baltimore).
Other more recent functional foods include fruit juices fortified with vitamins, ...