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Article: 'Wonder Pets' get online, phone push.(MTV Networks Inc. Nickelodeon)
- Article from:
- Multichannel News
- Article date:
- February 20, 2006
- Author:
CopyrightCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Nickelodeon is tapping all of its platforms to promote its newest preschool series, The Wonder Pets!
The 20-episode animated "mini-operetta" series, which features three classroom pets who sing opera and travel the world, will gain exposure through the Nickjr.com broadband service, as well as Verizon's V Cast mobile phone offering, before launching March 3 on both Nick Jr. and Noggin.
"We really hope that it just builds the audience and gives our audience a place to see new content where they are," said Karen Driscoll, senior vice president of Nickelodeon strategic marketing. "So if you're a Noggin or Nick Jr. person, if you're online or on the phone, ...