Article: Starwood capital to launch Crillon brand.(Starwood Capital Group L.P.)(Brief Article)

GREENWICH, CONNECTICUT Starwood Capital Group has announced plans to build a brand around its recently acquired Paris gem, the Hotel de Crillon. The company will look to develop new Crillon hotels and serviced residences in key cities worldwide, from New York and London to Delhi and Dubai. Resort and ski destinations may follow. "When Starwood Hotels & Resorts acquired ITT in 1998. there was only one St. Regis hotel. In my 10-year tenure as CEO. we were able to grow the brand to a dozen hotels and a significant pipeline under development," says Barry Sternlicht. Starwood Capital chairman and CEO. "With the travel industry experiencing tremendous growth in many regions of ...

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