Article: King crab: as landings rise and prices drop, more consumers discover the "wow" crustacean.(Species: FOCUS)

Mark Palicki, the general manager and divisional buyer for Shaw's Crab House, knows that one of the reasons customers like king crab--aside from its sweet, succulent taste--is the wow factor.

"You crack open a leg, and there's a huge piece of meat in there," Palicki says. "You don't have to fight with it to get a little teeny piece."

Shaw's serves red king crab--the largest species, which can reach 6 feet from leg tip to leg tip and weigh 4 to 10 pounds--and buys 50,000 to 60,000 pounds annually for the two locations in the Chicago area.

Late last year, Shaw's was offering 18 ounces of king crab legs for $44.95 and pairing crab with filet ...

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