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Article: Sales by S. Florida company skyrocket with Paris Hilton perfume.
- Article from:
- South Florida Sun-Sentinel (Fort Lauderdale, FL)
- Article date:
- February 26, 2006
CopyrightCOPYRIGHT 2006 South Florida Sun-Sentinal. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jaclyn Giovis
Feb. 26--Hotel heiress Paris Hilton could raise a toast to her latest professional credit -- business tycoon. The celebrity socialite, who has juggled a party-girl lifestyle with modeling gigs, a hit reality TV show and minor film roles, is almost singlehandedly defining the financial future of Fort Lauderdale-based Parlux Fragrances Inc. with her line of luxury perfumes and trendy accessories. Parlux was a second-tier player on Wall Street before becoming the exclusive product producer and marketing engine behind the Paris Hilton brand in 2004.
Now, a Hilton catch phrase best describes the company's outlook: "It's hot."
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