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Article: American Eagle Outfitters Announces the Launch of New Intimates Sub-brand ``aerie by American Eagle''.
- Article from:
- Business Wire
- Article date:
- February 28, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WARRENDALE, Pa. -- Builds on Existing Strength in Category; Diversified Real Estate Strategy Includes In-Store Shops and Stand-Alone Locations
American Eagle Outfitters, Inc. (NASDAQ:AEOS) today announced the upcoming launch of its new intimates sub-brand, "aerie by American Eagle." A new branded intimates line under the aerie name will arrive in American Eagle stores this Fall. The assortment will include a complete line of bras, panties, and dormwear designed for American Eagle's core 15 to 25 year-old customer.
The Company will support the launch of aerie with a diversified real estate strategy including expanded intimates shops within existing ...