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Article: Ringback Tones: Operators sing all the way to the bank.
- Article from:
- PTI - The Press Trust of India Ltd.
- Article date:
- February 28, 2006
CopyrightCOPYRIGHT 2006 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ringback Tones: Operators sing all the way to the bank
V Kumara Swamy
New Delhi, Feb 28 (PTI) When the ringback tones were introduced in India, it was just another value added service (VAS) based on music, but two years down the line, they are the single largest growth category today.
Coming under different names like, Hello Tunes or Dialer Tones depending on the operator, ringback tones are customised audio pieces that callers hear when they dial a number, not the traditional ringing tone.
"The growth of this service continues unabated fast outpacing the current rate of growth in total mobile subscribers," says Mohit Bhatnagar, ...